LAS VEGAS (CelebrityAccess) — Veteran industry executive Clay Busch announced the launch of his new venture, the branding, marketing, and business development company SiX18 Media.
At launch, the company has already formed a partnership with The Kirby Organization, the boutique booking agency led by Andrew Goodfriend & Mike Monterulo.
According to Busch, SiX18 Media is designed to work in tandem with other management companies, agencies, and artists to develop opportunities to suit the client’s specific needs through non-exclusive agreements.
At launch, the company has already added Eliza Tew as Director of Brand Partnerships and Talent Manager.
“SiX18 is not just about creating opportunities; it’s about redefining the landscape of possibility for artists, athletes, talent and innovators alike,” comments Busch. “Our mission is to pioneer new avenues of growth and revenue, transcending conventional boundaries and fostering collaboration in an ever-evolving industry.”
“Teaming up with Clay marks a pivotal moment for The Kirby Organization,” said Goodfriend. “Together, we’re not just embracing change; we’re pioneering it. This partnership is a testament to our dedication to growth, innovation, and the future of entertainment.”
“SiX18’s venture with The Kirby Organization heralds a transformative era for our clients,” adds Monterulo. “By leveraging Clay’s expertise, we’re poised to amplify the reach and impact of our talent like never before. This collaboration underscores our dedication to elevating and supporting our clients to new heights of success.”
In addition to its strategic venture with TKO, SiX18 Media shared the details for their first official event, Big Game Bourbon, which will take place at the Foundation Room at Mandalay Bay in las Vegas in partnership with 88 Vines during Super Bowl Weekend. The event’s lineup includes SiX18 Media clients Fred Minnick, Amanda Vance, and TKO’s Tom Sandoval, alongside NFL icon Charles Woodson, actor Graham McTavish, and country star Michael Ray.
A veteran of the entertainment world, Busch began his career at AEG Live and was the first hire for Danny Wimmer Presents. He’s also worked in the label industry, including roles at Interscope / Geffen / A&M Records, Columbia Records, and Shelter Music Group, where he also served as the company’s first hire & Vice President.
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